New Launch

Virtue Collection

Time to level up


We are a modest activewear brand and we made it our mission to help women of all backgrounds, sizes and shapes to have an active and healthier life, to show up and workout with confidence and to defy social norms without compromising on their values.

Modest & Stylish
Ambience Hoodies
Keep exploring
Freedom Collection
This week's best seller
Virtue Anorak - Onyx
Modest, Stylish and Comfy!
Shop This
Best Seller

Customer reviews


“I recently started wearing Fit Generation Apparel to workout and I must say, it is a total game changer! Comfort, coverage and quality all in one, it doesn’t get any better for someone who is looking to workout while still remaining modest!”

Modest hoodie, long-line hoodie, active hoodie, islamic activewear, modest top

“This hoodie is perfect for every type of training I do; from lifting, to boxing it manages to cover all of my bits haha and feels so comfortable! The colour is PERFECT too!”


“Finally a fitness clothing line that doesn’t fall short in ticking all the modest boxes! It’s quality, cut and comfort gives me the confidence to workout with peace of mind.”

Sports hijab, shawl, hijab, islamic clothing, modest top, sportwear, activewear, running hijab

“I am OBSESSED with my freedom top! I genuinely wear it whenever it is clean, and it’s perfect for my short or long runs! It’s thin, comfortable, and most importantly modest! I recommend it to anyone I can!”

Running, Modest clothing, workout top, running top, sportswear