Our Story



We are Veronika and Volkan Edali, the founders of Fit Generation Apparel, who live in New Zealand with our young  children. Volkan, originally from Turkey, and Veronika, born in Russia, we met in New Zealand at high school. Our  international and local background, and love of fitness, has helped shape the brand.    

How FGA began

“After embracing Islam and starting to wear the hijab, I really struggled to find activewear and swimwear that was comfortable, modest, great quality and made me feel confident wearing it. I said to Volkan “One day we should design the perfect swimsuit for me!: Veronika

From a single swimsuit to 10-piece collection!

“That day was the concept for our Impact Swimsuit, which was born from a combination of Veronika’s experiences and my engineering skills. One product quickly turned into a 10-piece debut collection of thoughtfully designed, functional garments from performance hijabs, modest swimwear, long-line hoodies to sleek compression gear.”: Volkan

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